Platform sharing is a very common, and very cost-effective, practice these days. Company executives, however, fret when someone names their vehicle a “rebadge”, “re-skin” or something akin to that no matter how many parts it may actually share with a sister brand’s model.
Jeep President and CEO Mike Manley is one of those execs, despite the fact that the Fiat-Chrysler tie-up is mostly about sharing platforms, parts and expertise and minimizing costs and they practice it even at the group's luxury cars .
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