As you’ve probably seen from one of our earlier reports , actor Daniel Craig (better known as the face of James Bond), was the surprise celebrity that unveiled the new Range Rover Sport at a VIP event in Midtown Manhattan on the eve of the 2013 New York Auto Show.
You will say that this is just another PR exercise in which an automaker uses a celebrity to unveil a new model. Well, yes and no. Yes, it is a PR stunt, but it’s not “just another” endorsement.
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