A BMW top executive said the carmaker will not add a third model to its BMW i lineup until it has a better idea of demand for the existent i3 and i8 models. BMW has invested so far an estimated €2 billion ($2.7 billion) into its electrified range of vehicles and says it has more than 11,000 orders for the i3 hatchback since its November launch. Read more »
Monday, February 3, 2014
BMW Won’t Launch New i Model before the Market Asks for it
A BMW top executive said the carmaker will not add a third model to its BMW i lineup until it has a better idea of demand for the existent i3 and i8 models. BMW has invested so far an estimated €2 billion ($2.7 billion) into its electrified range of vehicles and says it has more than 11,000 orders for the i3 hatchback since its November launch. Read more »
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