As part of PSA Peugeot Citroën’s “Back in the Race ” strategy, the Peugeot brand will be aimed more directly at the Volkswagen marque. The French automaker’s new CEO, Carlos Tavares, wants to transform Peugeot from a general mass-market brand into a more upscale volume automaker producing cars as expensive as VW models. If it works, the plan will help PSA return to profitability. Read more »
