Germany's Big Three (Audi, BMW, and Mercedes-Benz) have had sales explosions recently . They each proclaimed their aspirations of becoming the world’s highest-selling luxury automaker. In that pursuit, they resemble the American Big Three, which has always chased proliferation and platform sharing. Quality didn’t take a backseat to quantity at these firms; quality was placed in the third row of a Chevy Suburban. Read more »
Tuesday, June 24, 2014
Baby German Models Beg the Question; What is Luxury?
Germany's Big Three (Audi, BMW, and Mercedes-Benz) have had sales explosions recently . They each proclaimed their aspirations of becoming the world’s highest-selling luxury automaker. In that pursuit, they resemble the American Big Three, which has always chased proliferation and platform sharing. Quality didn’t take a backseat to quantity at these firms; quality was placed in the third row of a Chevy Suburban. Read more »
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