While Maserati is currently expanding its range to levels never seen before in the history of the brand, there is also a concern about retaining exclusivity. In a similar way to Ferrari, which has capped annual production to 7,000 units , Umberto Maria Cini, head of Maserati’s general overseas markets, said the carmaker will not sell more than 75,000 vehicles globally a year to retain the exclusivity of the brand. Read more »
Friday, July 18, 2014
Take That BMW, Porsche: Maserati Will not Build More than 75,000 Cars a Year to Maintain Exclusivity
While Maserati is currently expanding its range to levels never seen before in the history of the brand, there is also a concern about retaining exclusivity. In a similar way to Ferrari, which has capped annual production to 7,000 units , Umberto Maria Cini, head of Maserati’s general overseas markets, said the carmaker will not sell more than 75,000 vehicles globally a year to retain the exclusivity of the brand. Read more »
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