Porsche is working on a handful of new models including the Mission E and the next-generation 911. We've already seen spy photos of both vehicles but the company is giving us a look at what's further on the horizon.
According to chief designer Michael Mauer, Porsche vechiles will always have a steering wheel as consumers should be able to choose whether they want to drive themselves or enjoy a "computer-assisted ride" thanks to semi-autonomous driving technology.
Porsche went on to suggest its interiors will be equipped with more touchscreens and fewer buttons. The company's head of interior design, Ivo van Hulten, also hinted augmented reality could play an important role in the future as the technology can project "virtual elements into the driver’s field of vision" and this would enable drivers to keep their eyes on the road.
Speaking of the interior, Porsche plans to continue improving their user interface as new systems always start with a simple question: "What does the everyday life of a Porsche driver look like?" In order to answer this question, employees spend several days with customers and document their lives and how they interact with their vehicles. As Porsche's Director of UX/UI Design Gantimur Meissner explained, the company deliberates on how "regularly recurring situations can be resolved ideally for the customer" and their focus isn't necessarily on design but finding a "customer-friendly solution" to common problems.
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