Ford CEO Jim Farley used yesterday’s second quarter earnings call to hint at new Maverick variants and an assortment of new models.
While the executive didn’t go into specifics, he said “Our design center is filled with new products and derivatives that will further strengthen our hit vehicles in the ICE and hybrid franchises like F-150 and Bronco and Maverick.”
Speaking of the compact pickup, Farley said “You can only imagine the kind of things that we’re cooking up in our design studio with Maverick.” He didn’t elaborate, but spy photographers have already snapped pictures of a Maverick Tremor and what appears to be a plug-in hybrid variant with all-wheel drive.
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Getting back to the Bronco, Farley said “you can imagine high-end versions, all sorts of things.” That’s interesting as most Bronco variants – including the Badlands, Wildtrak, Everglades, and Raptor – are off-road focused. However, there could be a sizable number of consumers wanting something more luxurious than the Bronco Outer Banks.
Farley also talked a bit more about the redesigned Mustang that will debut at the North American International Auto Show on September 14th. In particular, he said “It is a stunning car, and I’m so excited to share it with the world.”
The Mustang isn’t the only new model coming later this year as Farley said an all-new Super Duty pickup will debut this fall. He called the truck a “workhorse at Ford” and said it “sets a standard in our industry.”
The executive also revealed they have sold more than 3,000 E-Transits in the United States through the second quarter. While that may not sound like much, Farley noted “that’s a market share of 95% in the full-sized electric van” segment and stated “our next two competitors combined sold just 159 vehicles.”
