Alfa Romeo’s return to the U.S. market, which is supposed to revive the historic Italian brand that’s currently on life support, has been announced more times than we can recall, only to be postponed time and time again.
In our 2013 NAIAS review we wrote that, compared to GM and Ford, not to mention foreign carmakers, the Fiat-Chrysler Group presence was underwhelming and we were wondering where Alfa Romeo was.
Apparently, others were thinking along the same line so they questioned the group’s CEO about it. Sergio Marchionne replied that he won’t be bringing the brand to the U.S. until the –long overdue- 159 mid-size sedan replacement, aka the Giulia, is perfect.
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