At the 2011 Shanghai Auto Show, Volvo displayed the Concept Universe , a study that was said to preview the company’s flagship luxury sedan. At the Frankfurt show that same year, the Swedish automaker came up with another study for a large luxury car, the Concept You .
One could say these two concepts proved Volvo was serious about launching a flagship saloon model. However, at this year's Shanghai auto show , the carmaker’s CEO, Hakan Samuelsson, said Volvo will not develop a large luxury sedan to compete against the BMW 7 Series, Audi A8 or Mercedes-Benz S-Class.
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