Mercedes-Benz has released a new “Intelligent Drive” campaign for all the brand's connected safety and driver assistance systems, and which include cameras, sensors and safety technologies that interact to make motoring safer and more comfortable.
To promote the Intelligent Drive that already equips the E-Class and S-Class , the German automaker has released a campaign featuring seven-time Formula 1 world champion Michael Schumacher .
Under the banner “Connected with all senses”, it centers on print advertisements, a TV commercial, a web special and retail marketing activities.
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