Cosworth is a world-renowned supplier of performance engines and parts for engines, but up until this point, the company’s strategy was to sell individual components. From now on, though, they will be turning their tactics around completely, shifting to exclusively selling what it calls “Power Packages,” basically packs of parts that you can bolt right onto your car, without affecting reliability or warranty in the process. Read more »
Monday, June 2, 2014
Cosworth Shifts Focus from Individual Parts to Warranty-Covered Packs; Tries Toyota GT86 First
Cosworth is a world-renowned supplier of performance engines and parts for engines, but up until this point, the company’s strategy was to sell individual components. From now on, though, they will be turning their tactics around completely, shifting to exclusively selling what it calls “Power Packages,” basically packs of parts that you can bolt right onto your car, without affecting reliability or warranty in the process. Read more »
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