The arrival of September means one thing for car enthusiasts: the new auto show season is upon us, beginning with the Frankfurt Motor Show , also known in Germany as the Internationale Automobil-Ausstellung (IAA - International Automobile Exhibition), that occurs every two years, alternating with the Paris Auto Show .
The key dates to remember for this year's event are September 10 and 11 for the press when we will shift into high gear for the debuts, and September 12 through 22 for the public when you can visit the show.
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