We’ve said time and again that we don’t take kindly to boring car ads , which follow the same predictable model and rarely offer up anything new and genuinely praise-worthy . Well, things are certainly not looking up, because according to a report published by Autonews , two global ad agencies, Publicis Groupe SA and Omnicom Group Inc. have just merged with one another, thus creating the world’s largest advertising holding company, which will work with a very wide array of competing automakers. Read more »
Tuesday, July 30, 2013
Large-Scale Merger of Ad Agencies May Lead to Conflicts Between Competing Automakers
We’ve said time and again that we don’t take kindly to boring car ads , which follow the same predictable model and rarely offer up anything new and genuinely praise-worthy . Well, things are certainly not looking up, because according to a report published by Autonews , two global ad agencies, Publicis Groupe SA and Omnicom Group Inc. have just merged with one another, thus creating the world’s largest advertising holding company, which will work with a very wide array of competing automakers. Read more »
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