It must have come as a real shock to some, to find out that BMW confirmed the launch of its ‘i’ sub-brand , back in 2011, while others perfectly understood why the Bavarian automaker thought that it would be a good idea to put a propeller badge on cars with efficiency in mind, while still trying to retain the familiar brand qualities of an excellent drive and very solid engineering.
Now, more than two years after the announcement, we are witnessing the live unveiling of the first i-badged BMW , the i3 , which is being simultaneously unveiled in three distinct locations around the world: New York, London and Beijing.
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