BMW, like any self-respecting multinational corporation, uses committees to decide what goes into production, what goes into the bin and what still has a chance to make it if a certain number of modifications are made.
While a committee may be very good at compiling market research data, and analyzing field reports, they cannot and will never be able to simulate an actual consumer/customer, let along vast numbers of them, even if they say they can - that's why the ads try to sell a lifestyle , instead of the actual car.
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