The Chrysler Group had been holding back on, well, just about everything concerning the all-new and all-important for the Jeep brand 2014 Cherokee SUV until it ironed out all the problems, which it did last week , when it finally began shipping the first examples to dealers across the country.
Now it's time to kick off the marketing and advertising aspect of the 2014 Cherokee launch starting with an extended, 60-seconds long spot dubbed “Built Free” across television and online networks.
The spot, which is set to Bob Dylan's 1962 "Motherless Children", has a certain nostalgic tone to it, something that in some ways, stands in contrast to the new Cherokee's adventurous styling tone that breaks with tradition.
“The return of the Cherokee nameplate to the Jeep brand brings with it the opportunity for consumers to experience an exciting vehicle that will move the midsize SUV segment forward,” stated Mike Manley, President and CEO of Jeep.
The campaign won't be limited to this spot as it will also target print media with a number of monthly magazines and daily newspapers, as well as an exclusive in-theater ad to be released on November 29 in conjunction with the upcoming film, “The Secret Life of Walter Mitty” with Ben Stiller.
