When General Motors launched the Opel brand in the Australian market just 11 months ago in September of 2012, officials predicted local sales of around 15,000 cars within the first three years. Reality, however, proved to be a bitter disappointment as Opel delivered a pitiful 541 vehicles last year and only 989 in the first six months of 2013.
With these kind of sales figures, there was only one thing GM could do and that was to pull the plug and take its losses. The company made the announcement today stating in order to be competitive in the Australian market, it would have to slash prices on all models.
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