It seems that there’s a never-ending stream of offensive, sexist and manipulative ads out there, each targeted at a specific type of person, for whom it is meant to appear as informative and eye-opening, even though sometimes is the exact opposite...
It wasn’t that long ago (at all ) that we posted a Maserati Ghibli ad, which painted the picture for the perfect (always-male) buyer that the company was looking for. Its goal was to flatter the ego of prospective buyers, and trick them into thinking they are the person in the ad when they drive the car.
Read more »
