The familiar qualities of Bayerische Motoren Werke AG, more commonly known as BMW , have attracted and will keep attracting buyers from all over the world. And this, despite the fact that some have said the company has kind-of lost its edge in recent years, distancing itself from its original core values, and relying instead on marketing, an aggressive expansion into new territories and the idea that covering every single niche (and creating a few more) is a good thing. Read more »
