Datsun is back some three decades after Nissan came to the decision that it would be to its best interest to kill the name in the early 1980s. Now, Datsun is starting afresh as the third Nissan Motor Company's brand after Nissan and Infiniti as a maker of low-cost vehicles – think of it as the Japanese equivalent of the Renault-Nissan Alliance's Dacia brand.
The first new Datsun is the Go supermini that was unveiled today in the flesh in New Delhi, India. Developed and manufactured locally, the new Datsun hatch will first go on sale in India early next year priced below INR 400,000 (US$6,700 / €5,100) with more markets to follow later in the year, including Indonesia, Russia and South Africa.
Nissan pointed out that Datsun models will be "individually developed for different markets, but the concept will follow a common inspiration".
"This is an historic day for Nissan Motor Company and for our customers and partners in some of the world's fastest-growing markets. It's also an exciting moment for many women and men here in India who – today – come one step closer to realizing the dream of purchasing a car," said Carlos Ghosn, Nissan Motor President and CEO.
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