Ford will cut the starting price of the Focus Electric by $4,000 (€3,065) for the 2014 model year, as the U.S. carmaker wants to appeal to mainstream buyers who have been reluctant so far to buy pricey EVs, according to Detroit News report.
Surprisingly, just last month, a Ford executive told reporters that the automaker would not follow in the footsteps of its competitors and slash prices. U.S. sales of electric vehicles in the first six months of this year reached 41,000 units, making up only 0.5 percent of all new cars and trucks sold.
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