Lincoln must be one of the most harshly critiqued brands in recent times; from the stigma of being too closely aligned to Ford's mainstream products to its polarizing design language . Either way, critics have been rather vocal about what direction the company should head - if any at all.
Criticisms should be squarely leveled at those PAG-era (Premier Auto Group) directors who thought acquiring European prestige brands would yield great benefits - of which never transpired. This meant Lincoln was left to flounder while resources were directed towards Volvo, Jaguar, Range Rover and Aston Martin . Today PAG is gone - dissected and sold off, which means Lincoln now has the Blue-Oval's full attention, resources and determination to see the brand prosper.
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