Toyota is sure treading on dangerous marketing waters with the release of a SpongeBob SquarePants concept of its Highlander, especially since the last redesign was made to afford the mid-size crossover a more mature and serious appearance.
Created in partnership with Nickelodeon, the one-of-a-kind concept vehicle was unveiled on July 13, during SpongeBob Day at the Padres vs. Giants game in San Diego, California.
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